All Aviva websites must meet the WCAG 2.1 standard at Level AAA*
This satisfies the legal requirements we must comply with in countries where there is legislation on website accessibility.
Aviva takes a holistic view on accessibility and treats it as “access for all”. It is essential that the Web is accessible to provide equal access and equal opportunity to people with diverse abilities. The UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the Web, as a basic human right.
These accessibility standards set out how we can achieve this for all Aviva websites, both during the design and build phase, and the ongoing website maintenance.
Web accessibility employs universal design principles to ensure that the website can be viewed and navigated effectively by the broadest range of users — those with disabilities, older people, people in rural areas, people in developing countries, those using the least advanced (and the newest) technologies, and even search engines.
Web accessibility involves good design, meaningful content, intuitive structuring of navigation and content, clear language and logical use of web technology. Accessibility overlaps with other best practices such as mobile first design, device independence, progressive enhancement, usability, design for older users, and search engine optimization. Accessible websites have better search results, reduced maintenance costs, and increased audience reach.