Editing and proofing for the web

Editing involves looking for relevance, accuracy, length and style, according to the original brief and likely audience. While you are editing, bear in mind that the copy is for an online audience. When reading the copy, ask how easily the reader will be able to quickly understand what the writer is trying to say.

If you are editing your own work, you should take a break between writing and editing the copy so it can be reviewed objectively. You may find that it helps to proof a document back to front. This prevents scan reading and lets you concentrate on typos rather than copy meaning.

  • Keep it simple, short and snappy.
    Simplify anything unnecessarily complex and cut anything that isn‘t essential.
  • Rephrase anything that seems ambiguous.
  • After editing, proofread all copy for typographical errors.
    Check for spelling mistakes, non–Aviva spellings and incorrect punctuation. Spellcheckers won‘t pick up unusual words, some financial words, correctly spelled words used in the wrong context or many misspelled names. Do this in pairs.
  • Identify any content that cannot be used for legal reasons and amend accordingly.
    There are keywords and phrases that we cannot use in specific situations for legal and regulatory reasons. Also there are legal requirements related to copyrights, disclaimers, independence and privacy.