Typography

Consistent communication through functional elegance

Typeface

Source Sans Pro

Our primary brand typeface for digital is purposefully designed for user interfaces. We feel it offers an excellent reading experience while not compromising in design elegance. It allows us to communicate our tone of voice with a contemporary aesthetic as well as being light weight enough technically to ensure quick load times with consistent rendering across all devices.

Weights

Using these weights from our brand font family provides visual contrast as well as consistency.

Light

To be used in headers only, 20px and above. Do not use as body copy.

Regular

To be used for headers and all body copy.

Semibold

To be used in headers and copy above 16px.

Bold

For headers and highlighting key points in body copy.

Colour

Heading Grey

#5C596D

Used for H1, H2, H3 & H4.

Body Copy Grey

#444444

Used for bold copy.

Link blue

#004FB6

Used for actions and links, anythink clickable should have an element of this blue.

White

#FFFFFF

White is your best friend.

Headers

We use a solid typographic hierarchy across devices to ensure guiding legibility while also drawing focus where we need it most.

Body copy

Body copy

"The quick brown fox jumps over the lazy dog" is an English-language pangram- a phrase that contains all of the letters of the alphabet. It is commonly used for touch-typing practice. It is also used to test typewriters and computer keyboards, show font and for other applications involving all of the letters in the English alphabet. Owing to its brevity and coherence it has become widely known.

Body copy - 16pt \ Regular \ #444444 \ 24pt Leading \ 0 Letter spacing

Caption

The quick brown fox jumps over the lazy dog

Caption - 16pt \ Regular \ #444444 \ 24pt Leading \ 0 Letter spacing

Small print

"The quick brown fox jumps over the lazy dog" is an English-language pangram- a phrase that contains all of the letters of the alphabet. It is commonly used for touch-typing practice. It is also used to test typewriters and computer keyboards, show font and for other applications involving all of the letters in the English alphabet. Owing to its brevity and coherence it has become widely known.

Small print - 14pt \ Regular \ #444444 \ 22pt Leading \ 0 Letter spacing