These standards define how all Aviva websites should be created from an architectural, visual and programming perspective with a strong emphasis on accessibility. Their purpose is to ensure that all websites created are accessible and of a consistently high standard by adhering to industry best practice.

User experience

Designing our websites around how people think and work.

View the user experience guidelines


Designing visually attractive websites that meet the Aviva brand guidelines.

View the design standards


Front-end website standards covering HTML, CSS, JavaScript and more. Includes the browser support matrix and guidelines on its use.

View the development standards


An overview of testing approaches, considerations and tools. Currently specific to testing responisve websites.

View the testing guidelines


Important accessibility rules and guidelines to take into account when making any decision affecting the online presence of Aviva.

View the accessibility guidelines


Specific guidelines for use alongside the main website standards that relate to low-content, self-contained, mobile specific websites.

View the mobile guidelines

Other topics

Information on topics such as copywriting, search engine optimisation and legal.

View other topics

Useful resources

A collection of links to reference for extra information and background on the points raised by these Aviva website standards.

View the useful resources